Obviously sustainability is important to the future of the planet but why is it equally important for businesses to demonstrate?
Sustainability in business refers to more than just the environment. According to the Harvard business school it covers “: the effect a business has on the environment, and the effect a business has on society, with the goal of sustainable practice being to have a positive impact on at least one of those areas “.
The reason it is important for a business to demonstrate its commitment to sustainability is in essence about its ability to recruit.
There has been a good deal of publicity recently about the shortage of suitable candidates.
One of the most important criteria potential candidates are citing when they are looking at businesses and jobs, according to Adobe, is whether and how far the business prioritised sustainability.
Adobe has found that “almost a third of people said they would only work for an employer that prioritised sustainability” while 43% said it would positively impact on productivity.
Clearly if a business is to attract the best candidates, it needs to not simply promote itself as sustainable, it needs to demonstrate how it does this.