If you are concerned about the environment and the effects of your business on the planet there is an interesting experiment being carried out in Amsterdam.
It is called the Circular Economy and its aim is to break the link between economic activity and using up the earth’s resources.
Currently being tried out in the clothing industry, where fast fashion has made it one of the most wasteful sectors, it involves reusing, repairing, and sharing materials and products.
Other industries that could become circular are food and organic waste streams, consumer goods, and the built environment.
In seven years’ time Amsterdam plans to have halved its use of new raw materials. By 2050, the ambition is to be fully circular – relying only on used and recycled materials.
It is an ambitious target but definitely one to watch.